TURKEY:The home of humor ...
A group of internationally-acknowledged marketing gurus have produced impressive visual material that will be Turkey’s PR face across the globe this year. The marketing wizards say their campaign aims to make Turkey one of the world’s top five tourist destinations by 2023, the republic’s centennial. This year’s “Turkey campaign” (belly-) dances around the slogan “Home of…” More than a hundred visual materials to lure foreigners to Turkey, the “Home of Coffee,” according to one poster, and “Home of Trade,” according to another. That’s fine, but others explicitly reveal the incessant Turkish soul-searching: xenophobic at home and xenophile in business. The Turkey 2014 campaign portrays the Crescent and Star as the “Home of Iliad,” “Home of Medusa,” “Home of Troy,” “Home of Nike,” “Home of Lycian Tombs,” “Home of Serene,” “Home of [ancient Greek] Temples,” “Home of Ancient Gods,” and the “Home of Cappadocia,” among many others. There is no way to know i